About
I’m Joanna B Dyer, and I like flowers. I’m a Memphis girl through and through but I have a deep love for the United Kingdom. I’ve worked for designers in Memphis, but my favorite experience was working in London with Aesme, a wedding and event floral design company. While I was there, I drew inspiration from my favorite books like Lord of the Rings, Emma by Jane Austen, and the brilliant Roald Dahl. I remember going on a run in the Epping Forest and thinking, How can I bring what I feel here to my flowers at home? You can find a lot of moss or heather in my designs as they remind me of the Highlands of Scotland. Of course I do love my native home of colorful, spunky, gritty Memphis, too. One day I hope to grow my own flowers, but for now I like to source from local wholesalers and farmers like Flowers Local. My philosophy for flowers is, Use what you have and don’t force nature, let it be.
When I started Snapdragon in 2018, I knew I would love designing for weddings but I had no idea how much I would love business, too. It’s been an amazingly hard and incredibly rewarding journey. Now, here we are in 2021, with a beautiful retail shop where you can come and see where the magic happens! I hope you love it as much as I do.
I cannot claim to be a self-made woman as I know I owe what I have to the people who love and support me, and I am who I am because of what my dear Savior has done.
Photo by Elizabeth Hoard Photography